The YCN Student Award is a competition that allows students from across the country to enter with a chance of getting exposure to many high profile companies. The competition is based around a series of live briefs from lots of companies ranging from Gap to Orchard Pig. This year I entered the awards within a group, we selected the Fedrigoni brief, which was – ‘Creatively use paper to promote our new retail space: The Imaginative Papers Shop.’
Our concept was having a collection of paper sculptures that would fit as a hat. We made posters, flyers, social media campaign and animations for the marketing campaign. I was the producer and animator for the project, my main job was to create the four animations for the project. See below:
Unfortunately our project did not make the selection for the awards but our team are still proud of the outcomes.